“Among Us” is the new craze, why it is beating PUBG in most downloads race

InnerSloth’s Among Us found an opportunity and has grabbed it to reach the peak with 85 million mobile downloads making it the most downloaded game of Q3 2020. It is a multiplayer game that can be played online or over local Wi-Fi with 4-10 players.

The game describes itself as is an online multiplayer social deduction game, in which the goal of the Crewmates is to identify the Impostors, eliminate them, and complete tasks around the map; the Impostors’ goal is to covertly sabotage and kill the Crewmates before they complete all their tasks.

Among us 2 cancelled
There have been several games previous to this with the same concept but none have come close to being as successful as this. In fact it was so unexpected even to the developers that they had to cancel Among Us 2 in order to make the current version smoother and add more elements to the game.

How did it become popular after 2 years of its launch
Some of the biggest faces on Twitch are playing Among Us more than the games they’re actually known for, and suddenly you’ve got entire gaming communities who know of this game and are play it, they invite their friends who invite their friends, more streamers see the game now and play it, more streamer’s communities see this gameplay and start playing Among Us, and it kinda just goes.
A combination of
· a fun premise

· a global pandemic

· influencer usage

Has made Among Us the most-watched game on Twitch in September, with views jumping from a few hundred at the start of July to 100,000 in August.
Now without looking at technical aspects such as game size etc. lets try to understand why this game keeps brining people back to it.

Why is Among us so addictive
Video games by nature activates the reward centres of your brain. The most popular mobile game is immersive, fun, and social. There are a number of tricks and hooks the game uses to keep bringing people back for more.

Hope of being the Iposter
By forcing players to wait and hope they get to play the imposter, which is a very low chance. It seems counter-intuitive that a game would make a player wait to continue playing, but this wait serves a purposes. It requires the player to keep opening the app, hoping that next time he would get to play the imposter. To a point where opening the app itself becomes a habit.

Social Aspect of the game
Flaunt you negotiation skills and get rewarded respect among your gaming peers. Most of that time is spent chatting, discussing who the imposter could be. This form of dominant social interaction in a game is very unique also the relaxed nature of this game makes u want to comeback to it as there is no stress of winning. Players can lose every game and still have fun, it has somehow removed the notion that winning=fun which is what every other gamer feels like.

The ability to share a gaming experience with others is a great way to make and maintain friendships, especially for shy people. It’s often easier to talk while doing something together. You can show off how well you played it.

When one is on a team in any environment, it comes with certain expectations; people commit to spending time and energy supporting everyone else. In most cases, this is a positive experience; being on a team is a natural way to meet others and build relationships. When a Player has peers who are counting on him, it can be hard to tell them that he wants to sleep instead of playing another round.

The game just challenging enough to keep you coming back for more but not so hard that the player eventually gives up.

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