Andres Iniesta switches from Nike to Asics in a multi-year sponsorship deal

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Spanish football icon Andres Iniesta has switched Nike boots for Asics after signing a multi-year sponsorship deal with Japanese sportswear and footwear giant.

The 34-year-old Iniesta, now playing in Japan for J-League club Vissel Kobe following an illustrious period with Barcelona, endedthe deal with US sportswear manufacturer spanning 19 years to become Asics’ latest ambassador.

The deal will see Iniesta support new Asics football boots specifically moulded to fit the former Barca star’s foot. He will appear in a number of promo campaigns and commercials to follow. Asics has also said that Iniesta will also take on an advisory role in product development.

“I am extremely excited to be part of the Asics family, a brand that represents values and convictions similar to mine as an athlete,” said Iniesta in a press conference during the launch. “My boots are my most important tools. I was impressed by Asics’ passion and the fact that I get to be involved in product development.”

“I am committed to promoting the game from base levels in Japan to reduce the differences between Asian football and the rest of the world. I think this movement is another positive step to achieve this goal.”

Asics CEO Motoi Oyama said, “We’re thrilled to be working with Iniesta as an incredible talent and an inspiration to the industry and fans across the globe.”

The Kobe-based footwear and apparel maker plans to release an Iniesta signature colour model for its DS Light X-Fly 4 line, featuring the same crimson red – Vissel’s team colour – on Iniesta’s boot. The limited edition will go on sale in November at select Asics stores and official Vissel Kobe retailers in Japan.

Also Read: Rakuten launches documentary series with ex-Barcelona star Andres Iniesta