Anthony Joshua to endorse online bookmaker William Hill

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London based online bookmaker William Hill has announced British professional boxer Anthony Joshua as their brand ambassador.

The initial one-year deal will see the 28-year-old unified heavyweight world boxing champion feature in the company’s new integrated advertising campaigns over the next twelve months – and beyond.

Joshua will also lead William Hill’s social media and PR activities – promoting the brand in a fun, interactive and responsible way.

Anthony Joshua, with this signing, will join the company’s elite roster of current brand ambassador team, which includes the Irish former horse racing jockey Sir Anthony McCoy, Scottish TV presenter Kirsty Gallacher and Welsh football pundit and former player Robbie Savage.

The announcement comes as Joshua prepares to defend his WBA, WBO, IBF and IBO world titles against Alexander Povetkin in front of 90,000 people at Wembley Stadium on 22 September.

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Anthony Joshua said, “I am pleased to partner with William Hill. We are both leaders in our fields so it was only right to go ‘all in’ with them! They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about.”

“It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership.”

CEO of AJBXNG Freddie Cunningham said, “We are delighted to partner with such an established and forward thinking brand in William Hill. We have been really impressed with their activation plans for the next 12 months and how they would like to grow the partnership in to new territories.”

CEO of William Hill Philip Bowcock said, “Anthony Joshua is one of the leading sports personalities of his generation and he has achieved so much so quickly. It’s exciting times at William Hill as we expand into the United States and we felt this was a perfect time to announce a global brand ambassador. AJ is the ideal fit for the role and we believe he will help us grow and energise or brand as we join him on his journey to become the undisputed heavyweight champion of the world. “

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