APL Apollo Tubes Limited has announced affiliation to sponsor the Delhi Capitals team during the Indian Premier League (IPL) 2019. The largest producer of ERW Steel Pipes and Sections in India will be the principal sponsor for Delhi Capitals for this IPL 2019.
Announcing the sponsorship, Sanjay Gupta, CMD, APL Apollo Tubes Limited, said, “The company has chosen IPL for brand activation owing to its popularity and wider reach. We found IPL to be the most appropriate platform for reaching the target group, which is corporate and millennial. The company will spend a significant amount of its marketing revenue in IPL advertising.”
The players will be seen wearing the jersey during the season with APL Apollo logo positioned at the back. The company announced that they will be hitting hard with different innovative campaigns and a TVC for its brand activation, during this IPL.
“The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of the nation and to win, you don’t need strength but an inner mental resilience. Akin to infrastructural needs vis a vis steel, the inner strength of players is pertinent to fight back and give their best during the game,” added Gupta.
Shikhar Dhawan, Prithvi Shaw, Shreyas Iyer and Rishabh Pant will feature in the Inner Strength TVC.
APL Apollo will also be organising the meet and greet sessions with players, starting next week, in multiple cities in India.