Speaking about the TVC, Mr. Sanjay Gupta, CMD, APL Apollo, said, “The TVC carries the theme – ‘Inner strength’, which resonates rightly with the brand’s core values of providing robust infrastructure to modern India and fighting spirit of a sportsman.
“The idea of behind the TVC is to create a conversation around the brand. The IPL is the heartbeat of the nation, and thus, we thought of timing our TVC with it for a strong mass connect and outreach.
“We have pumped in a substantial amount of our marketing budget for brand building, this year, including the TVC”, he added.
Dhiraj Malhotra, CEO, Delhi Capitals, said, “APL Apollo has been one of our biggest partners and the brand’s philosophy connects with our team’s moto of being durable and resistant under pressure situations. I am looking forward to the TVC and I am sure it will connect with our fans across the globe during this mega cricket season.”
The Delhi Capitals also have a strong connect with the Steel as the team is co-owned by steel barons JSW Group.