English Premier League’s leading football club Arsenal has added another first to its kitty by becoming the first club to endorse electric vehicle manufacturing company.
The club has announced a global partnership deal with electric vehicle manufacturer BYD Auto which will see the China-based firm become the official car and bus partner of the Gunners. The financial terms and duration of the deal have not been disclosed.
BYD, which provides single and double-decker buses for London transportation system, will benefit from a from a range of marketing rights including pitchside LED signage and branding on dugout seats at the club’s Emirates Stadium. The company will also have access to Arsenal legends for special promotional events in China.
The two sides will further collaborate to produce a range of unique experiences for BYD’s customers, while they will also create various campaigns to engage with fans on Arsenal’s social media channels.
Arsenal have one of the largest followings of any soccer club in China with 4.7 million followers on Weibo, one of the biggest social media platforms in the country, the Gunners have stated in their official release.
Vinai Venkatesham, Arsenal’s chief commercial officer, “We are proud to become the first Premier League club to enter into a global electric vehicle partnership and to do so with one of China’s largest and best-known companies. Electric vehicles are destined to form a big part of our transport future so we’re delighted to welcome the world-leader in this field into our family of official partners.
“This partnership represents another move towards improving our contribution to environmental sustainability, something both ourselves and BYD are passionate about. It’s a progressive step for us and is a direct result of our successful pre-season tour in Shanghai and Beijing.”
“Arsenal is one of the most popular football clubs in China and we are looking forward to supporting the ambitious global growth plans of BYD and helping them engage with the millions of supporters we have in China and around the world.”
Sherry Li, BYD’s brand and public relations director, “Arsenal is a club steeped in history and is one of the most popular football clubs among fans in China. This partnership shows that BYD, Arsenal football club and its global fanbase believe in a greener future and the deal will help us build our name here in China and around the world.”
The news comes shortly after Arsenal manager Arsène Wenger announced his retirement after serving the club for 22 years. The club has finished at 6th spot in the 2017-18 Premier League season and will go against Atletico Madrid in the first leg of Uefa Europa League semi-final tie.