Ligue 1 club AS Monaco has announced a two-year partnership deal with South Korean tyre manufacturer Hankook.
The deal will see Hankook Tyre benefit from a strong presence in the Louis II Stadium at home matches in Ligue 1, with its logo on LED panels, as well as fixed brandings. The tyre brand will set up a high-end hospitality during the home games to engage with fans.
The Hankook Tyre logo will also be featured in all interviews, as well as on top of the player’s bench and the Club’s coaches.
The company has said that the partnership will allow it to upgrade its awareness on French territory and support its marketing objectives in France which is an important market in worldwide sales network.
It further said that the new alliance years is designed to multiply the brand’s visibility sustained by the popularity of AS Monaco, which finished as runners-up in the last season of French top-tier football, in a bid to further extending its sports marketing strategy with top sponsorships.
Hankook Tyre has been a global sponsor of Real Madrid since 2016 and is involved in the UEFA Europa League throughout Europe. It also has local and regional level deals with Bundesliga outfit Borussia Dortmund, Czech football club Sparta Prague and Russian club Spartak Moscow.
Vadim Vasilyev, Vice President CEO of AS Monaco, said, “We are very pleased to announce this partnership with Hankook Tyre, with whom we share the ambition to be at the forefront of performance to offer our fans, and our customers, a unique experience and emotions.”
“In addition, this association with a leading international company in its sector, emphasizes the increasing attractiveness of the club and will allow each of our brands to strengthen its reputation and continue to grow.”
Jong Woo KIM, Managing Director of Hankook Tyre France, said, “We are very proud to be involved with AS Monaco FC, with whom we share the culture of innovation, high-end standards and a vision of the performance that links creativity and efficiency. Our ambition is to strengthen our image as one of the top tyre brands in the world and extend our market share in France. This partnership is a great tool to reach our goals. ”
Hankook Tyre is original fitment manufacturer to Audi, BMW, Ford, Hyundai, KIA, MAN, Mercedes-Benz, Opel, Porsche, Seat, Scania, Skoda and Volkswagen among others, and is well established with its premium products in the automotive sector.