Haier has announced a sponsorship deal with the Unimoni Asia Cup 2018. Haier will be the official Global Partner and Associate Gold Sponsor of the 2018 series, which is scheduled from 15th September to 28th September’ 2018.
The Chinese home appliances and consumer electronics brand, Haier has always believed in innovation, teamwork, dedication and values that resonate well with cricket and its sportsmanship. This partnership with Unimoni Asia Cup 2018 strengthens the perfect synergy of core values of both partner brands which are committed to bring cricket to a larger Indian audience, Haier has stated in a media release.
As part of the partnership, Haier will gain significant brand exposure on the grounds, in the form of in-stadium promotional methods such as perimeter electronic board branding and stadium electronic board branding, for visitors to see and have a top of mind brand recall.
In order to celebrate this association and engage with its fans and consumers across India, Haier will be running an exciting consumer contest. The contest will be live from 1st September to 18th September, 2018 during the span of the tournament and will be promoted across offline and online media.
In order to participate, consumers will have to buy any Haier product worth ₹15,000 or above. The participants will have to fill up an quiz from their Facebook profile and submit required information in the Haier Facebook App #AsiaCupWithHaier. Fifty lucky winners of the contest will stand a chance to travel to UAE and watch an Asia Cup match live.
On partnering with Unimoni Asia Cup, Eric Braganza, President, Haier Appliances Pvt Ltd. Said, “We are delighted to associate with the Unimoni Asia Cup and are proud to be their official Global Partners and Associate Gold Sponsors. This association is a significant initiative by the company to expand horizons and build a closer connect with the consumers across Asian markets and enjoy the spirit of cricket together. Our passion and commitment continues to strengthen for a fascinating sport like cricket which demands its players and fans to be active, bold, dynamic and tenacious. This will further help us in building a momentous recall for the brand and its products amongst Asian consumers.”