Asiad hosts Indonesia ink multiple sponsorship deals

Asiad hosts Indonesia ink multiple sponsorship deals - InsideSport

The Organising Committee for the 2018 Asian Games has agreed sponsorship deals with a host of companies ahead of next year’s event, which will be held in the Indonesian cities of Jakarta and Palembang.

Grab Indonesia, PT Astra International, PT Amerta Otsuka Indah, SsangYong Information Communication, PT Indofood Sukses Makmur, Aqua, Samsung Indonesia, PT Sinarmas APP and Alfamart have all signed up to support the event.

The Netral News website has stated that the total value of the nine sponsorship deals is $57m i.e INR 370 Crores. It is to be noted that the Asian Games organizing committee has bought all of the sponsorship and marketing rights from the Olympic Council of ASIA for INR 270 CRORES. Post this deal, all revenues generated from subsequent sponsorships and marketing activities goes in the kitty of the organizing committee. The deal also included broadcast rights revenues from the territories outside Indonesia. By this means the organizing committee of the games is already sitting at a profit of more than 100 crores.

Erick Thohir, chairman of the Games’ organising committee, said: “The targets that we want to achieve in the Asian Games is for the ‘branding’ of Indonesia in the international front to bring economic impacts and investments in the future.”

Adding that organisers are keen to seal further deals ahead of the Games, Thohir said: “I expect those who want to work with us to contact us directly. We will support and we will continue to look for sponsors because of the more the better.”

Next year’s Games will run from August 18 to September 2.


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