Asian Paints backs North East Super 6 football tournament

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Asian Paints has come on board as the main sponsor of the first-ever edition of North-East Super 6 along with Ceat Tyres as the associate sponsor.

The tournament, in collaboration with Indian Super League club and one of the biggest promoters of the sport in the region – North-East United FC (NEUFC), will be held from October 25 to November 23. The event is aimed at expediting football’s growth and popularity in the North East region.

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The response to the competition has been overwhelming as 32 teams would be playing in each of the nine cities across the eight north-eastern States. The preliminary rounds will be held at Gangtok, Itanagar, Agartala, Aizawl, Dimapur, Shillong, Imphal, Guwahati and Silchar till November 17. The winning team in each of the cities will play at the finals in Guwahati on November 23.

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“It is a proud moment for Asian Paints to support a tournament that would handpick the budding football talent hidden in smaller towns of our country. The eight northeastern states are making their presence felt on the national map and deserve the best of opportunities presented to them. Given the exemplary football craze in the North East among the locals, it is the perfect opportunity for Asian Paints to connect with the consumer base here and come together to promote this much-loved sport,” Asian Paints COO Amit Syngle said.

Former Indian international Reneddy Singh is the face of Asian Paints North East Super 6 tournament. “Footballers need high levels of fitness and practice to stay at the top of their game. A tournament like this brings a great opportunity for young footballers to stay in form and prepare themselves for national and international level participation. It is great to see esteemed brands like Asian Paints come forward to support the game in the North-East,” said Renedy.

Ashley Pinto, General Manager, NEUFC added, “It is such a proud moment to be associated with Asian Paints in its endeavour to promote and encourage sports in smaller towns and cities. North-Eastern states have an immense love for football and it was evident in the overwhelming response and registrations this tournament received across the states. It is encouraging to see such leading brands of the country offering a platform for upcoming players to get noticed and chart out a future for themselves in the sport.”

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Preethesh Shetty, Assistant Manager, PMG from the organising committee commented, “The football-loving youth of the North-East has come forward with such an enthusiastic response towards the tournament. It is great to see a brand like Asian Paints dedicate its efforts in supporting and encouraging the budding talent at a national level platform. An event like this is a brilliant opportunity to garner the football talent of today’s youth.”

Amit Tolani, Vice President Marketing, CEAT Tyres said, “North East Super 6 is a great platform to empower local football talent. As a brand, it is a great feeling to promote a sport that is loved beyond measure in the North-East. The tournament is structured in a seamless way to make the game reach multiple small cities before bringing the most deserving team to the finals. We at Ceat Types are hopeful that this initiative would go a long way in making football love soar up and create never seen before opportunities.”

The under-16 matches, featuring six players with four rolling substitutions, will be played across a 20-minute duration.

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Each zonal winner of the Asian Paints North East Super 6 tournament will receive a cash prize of ₹50,000. The champion team in the inaugural season will get an pay cheque of ₹1,00,000.

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