Ria Money Transfer, a subsidiary of Euronet Worldwide, has signed a four-year partnership with LaLiga club Atlético de Madrid, becoming the club’s new back-of-shirt sponsor and official money transfer partner.
Starting this season, the Ria-branded jersey will be used by the club’s first teams for all domestic competitions until 2023.
Through this partnership, Ria will be able to foster a closer relationship with Atlético de Madrid’s diverse and widespread fan base, which resonates with the company’s global footprint across 161 countries. At the same time, Ria will work alongside the 10-time La Liga champion to create engaging events and digital content for the fans and customers highlighting shared values like hard work, passion, and humility, the company has stated in a Press release.
Atlético de Madrid CEO Miguel Ángel Gil spoke about the agreement, “With Ria Money Transfer, we share values such as teamwork and the pursuit of excellence. This partnership with a world-leading brand in the money transfer industry is great news for Atlético de Madrid. We hope to continue growing together and that these four years are the first of many more to come.”
“For us at Ria, choosing Atlético was a simple decision. We see our diverse and hardworking employees and customers reflected in Atlético de Madrid’s line-up and fanbase. We are thrilled to join in as official sponsors for a club known for its passion and resilience, which has won the respect of fans and competitors alike,” shared Juan Bianchi, CEO of Euronet’s Money Transfer Segment. “This sponsorship is a first step of many towards creating deeper, long-lasting connections with customers around the world who use our money transfer services to feel close to their loved ones.”
Throughout its 33-year history, Ria has championed local sporting events around the world. This partnership with Atlético de Madrid is a testament to Ria’s commitment to sportsmanship, teamwork, its customers, and wellness at a global level.