Audi extends Major League Soccer sponsorship in a multi-year deal

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German luxury car brand Audi has extended its partnership with the Major League Soccer (MLS), the top division of professional club football in the USA.

Under the terms the new agreement, Audi will remain the League’s Official Automotive Partner and the title sponsor of the Audi MLS Cup Playoffs. The precise length of the extended deal was not revealed.

Audi will continue utilizing next-generation technology to provide near real-time statistical analysis for all MLS matches through the Audi Player Index. Tracking every on-ball action, the Audi Player Index, also featured on the MLS app, provides soccer enthusiasts data and insights to illuminate discussion on the sport they love.

The announcement of the extension was revealed on Tuesday as part of the series of events surrounding MLS All-Star Week in Atlanta.

Gary Stevenson, President and managing director of MLS Business Ventures, “MLS takes great pride in our collaborative relationship with Audi, and we’re excited to finalize an extension of our partnership.”

“Audi is a game-changer in the automotive industry and a forward-thinking, incredible supporter of MLS, recognizing the value of soccer and our efforts to further advance the game across North America. We look forward to working with Audi for many years to come.”

Loren Angelo, Vice President, Marketing, Audi of America, “We’re thrilled to extend our relationship with MLS, an integral partner to Audi of America. We remain committed to raising the profile of the game of soccer stateside and value this partnership that allows us to drive participation in the sport. Through this continued sponsorship and the recent opening of Audi Field, we’re proud to collaborate with MLS to connect soccer fans and reach the new fans.”

Audi’s continued commitment to growth of the sport in US includes the recent opening of Audi Field as the new home for D.C. United, along with ten partnerships with MLS clubs. Audi’s partnership with MLS is part of a global soccer footprint which includes some of the most legendary clubs in Europe.