Sony Sports Network will continue to broadcast the first Grand of the Year – The Australian Open. The broadcaster and Tennis Australia has inked a three-year extension deal, which will run from 2020 to 2022, to broadcast the Australian Open LIVE in India and the sub-continent.
Sony had first acquired the Australian Open broadcast rights for the Indian sub-continent in 2015 for a five-year period. The Australian Open 2020 is scheduled from January 20 to February 2 at the Melbourne Park.
Tennis Australia media rights head Alfonso Medina, head of digital strategy Finn Bradshaw and head of food Edna Cunningham were in Mumbai to ink and announce the deal.
Tennis Australia and Sony Pictures Networks India Private Limited (SPN) today announced a three-year extension of their broadcast relationship at the official Australian Open 2020 Media Launch in Mumbai, India.
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Sony, holding exclusive television and digital media rights for the Australian Open for the Indian subcontinent, will have access to over 200 hours of extensive content every year.
The Sony-Tennis Australia deal, besides the Australian Open, also included content of events including the Adelaide International ATP 250 event.
Sony will broadcast the Australian Open LIVE on two channels. Select games will also be broadcast with Hindi commentary. Sony’s OTT platform SonyLIV will stream the Australian Open action LIVE from all the 16 match courts.
India has emerged as the third-largest consumer market for the Australian Open after Japan and China. The Australian Open has also been the most-watched Grand Slam in India for the past two years.