Asia Cup live broadcast on Star Sports 1 Hindi has dominated the Broadcast Audience Research Council television viewership ratings for Week 38 (September 15-21, 2018). The broadcast audience data for the week establishes beyond doubt the power and impact of a cricket match between India and Pakistan in Blue and Green flannels. Star Sports did not just return to the top with the Hindi broadcast of the Asia Cup on Star Sports 1 Hindi, there is almost a 300% more audience than what Sony Ten 3 had recorded in the last week primarily for live broadcast of India’s last Test on the tour of England. India-Bangladesh Asia Cup tie, too, has contributed in this absolute Star Sports 1 Hindi dominance.
Considering the fact that Star Sports 1 Hindi was sharing the feed with DD Sports, the combined numbers cricket has generated for the week create a yawning gap between the Asia Cup and the India-England series audience on Indian television.
Star Sports 1 with Asia Cup live feed in English is in the third position for the week ahead of Sony Ten 1, which has a dedicated audience for WWE content.
Every prime screen that broadcast the India-Pakistan ODI live has grabbed a position among the Top 5 Sports Genre shows for the week. The Hindi broadcast of the India-Pakistan match on Star Sports 1 Hindi is the most-watched sports show on Indian television for the week, followed by its shared feed on DD Sports. The match with English commentary on Star Sports 1 is in the fifth place. The India Bangladesh match live broadcast on Star Sports 1 Hindi and DD Sports occupy the third and fourth position respectively.
The next week will further consolidate the Star Sports position in BARC ratings, as the numbers for India’s Asia Cup Super Four round matches against Pakistan, Bangladesh and the tied game against Afghanistan will be out.