Sports genre ratings on Indian television have gone down with Team India’s two T20 Internationals Down Under. What the home series against a weak West Indies has done at home on Star Sports, first two T20 Internationals against hosts Australia have failed to match on Sony Sports Cluster.
Sports genre top shows and channels for Week 47 (November 17-23) in the Broadcast Audience Research Council (BARC) ratings have recorded significant loss in gross impressions. Sony Ten 3, driven primarily by the live Hindi programming of the first and second T20 International India, as the No. 1 sports channel for the week has recorded 141,228,000 impressions, over 25% fall in the Star Sports 1 Hindi gross impressions for the period having last two T20Is in the previous week. Free to air Star Sports First has, however, made considerable gains on the strength of Pro Kabaddi to emerge the No 2 most-watched sports channel for the week.
Sony Sports Cluster has made major overall gains, while SS 1 Hindi collapsed from the No. 1 to the fifth position, losing over 90% eye balls in the absence of significant live cricket content.
A week after the third T20I between India and the West Indies has registered 14,166,000 impressions as the most watched sports genre show, live broadcast of Kohli & Co’s T20 series opener Down Under at Brisbane on 21 November has registered a mere 5,540,000 impression in spite of being the No. 1 sports show for the week. The same match on Sony Six has attracted almost similar eyeballs, while also holding the No. 5 position on DD Sports. The washed out second T20 on Sony Ten 3 and Sony Six occupy the third and the fourth position on the top 5 chart.
The timings of the T20 Games Down Under, starting in the afternoon, too have been a dampener for the broadcaster and the series, considering the fact the West Indies series broadcast was confined to the prime time audience on Indian television.
The coming week will involve the third and last T20I with Virat Kohli’s heroics to lift India to an exciting series-levelling win on Sunday. Sony will be hoping for a major boost in the numbers before the live cricket action returns on December 6 after a 10-day gap.