Sony Pictures Network has swept across the sports genre on Indian television as the FIFA World Cup games have invoked an audience interest almost parallel to the England-India T20 International series.
It is said nothing sells like cricket in India. However, the Week 27 Broadcast Audience Research Council data for sports consumption on Indian television establishes the fact that India also has a good market for the high-class non-cricket content.
Argentina’s last match in the FIFA World Cup 2018 on June 30 against France has registered eyeballs almost on a par with the first two T20 International games of the England-India series. There is a significant rise in the sports genre content consumption on India television as the World Cup entered the crucial knock out stage and India started its tour of England with the three-match T20 International series.
It is Sony Sports Clusters all over in the sports genre top five list for sports channels and programmes. Lionel Messi’s last World Cup match, as Argentina went down to a charged up France amidst the goal feast on June 30, is the third most watched sports show for the week with 41,34,000 impressions, following closely the 2nd T20 International won by England (43,77,000 impressions) and India’s winning start against England on July 3 (42,94,000 impressions).
Among the top sports genre channels, Sony Sports Clusters have completed a clean sweep in the top five list, as Sony ESPN pushes free to air Star Sports First out of the number five position. Expectedly, cricket has established Sony Ten 3 of the BARC rating charts.
The World Cup and India-England series get more intense over the next two weeks. Sony Pictures Network is set to have their best day in the field to make of the loss of the Indian Premier League, the precious sports property SPN had built for television year on year.