Star Sports 1 Hindi has further consolidated its position as the most-watched television channel in India across all genres.
India’s loss to England in their World Cup round robin match on June 30 at Edgbaston, Birmingham, had numerous win-win fact for the World Cup host broadcaster Star Sports. Live broadcast of the match has been in three of the top five most-watched sports genre shows’ positions – Star Sports 1 Hindi at No. 1 , DD Sports (No. 3) and Star Sports 2 in the 4th position) in the Broadcast Audience Research Council (BARC) India television audience ratings for Week 27 (June 29-July 5).
The India-England match Hindi language feed on Star Sports 1 Hindi has been the second most-watched World Cup 2019 match on Indian television after the India-Pakistan Derby clash.
The other two positions (second and fifth) go to the India-Bangladesh and Afghanistan-Pakistan matches respectively on Start Sports 1 Hindi.
|BARC RATINGS: IND-ENG 2ND MOST-WATCHED WORLD CUP MATCH|
|WEEK 27 : Most Watched Sports Shows|
|1||WC 2019: India-England LIVE||Star Sports 1 Hindi||2,92,64,000|
|2||WC 2019: India- Bangladesh LIVE||Star Sports 1 Hindi||2,38,81,000|
|3||WC 2019: India-England LIVE||DD Sports||86,91,000|
|4||WC 2019: India-England LIVE||Star Sports 2||79,51,000|
|5||WC 2019: Afghanistan-Pakistan LIVE||Star Sports 1 Hindi||78,47,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings period : June 29-July 5, 2019|
Star Sports 1 Hindi has gained almost 25% impressions to consolidate its position as the No. 1 Indian television channel for the week. Heightened interest in the ICC World Cup 2019 has also resulted in more eyeballs for the channels showing live feed of the matches from England and Wales.
For the first time during the 10-team, 48-match tournament, Star Sports’ free to air channel Star Sports First has crashed out of the top 5 chart.
|SPORTS GENRE TOP CHANNELS CONSOLIDATE|
|Week 27: SS 1 Hindi consolidates at top|
|1.||Star Sports 1 Hindi||1,26,39,32,000|
|2.||Star Sports 2||33,55,86,000|
|4.||Star Sports 1||15,29,77,000|
|5.||Star Sports First||10,32,85,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings Period
June 29-July 5, 2019
Star Sports Hindi is poised to have another impressive week atop the rankings tables. BARC’s Week 28 ratings will reflect the numbers for India’s last league match against Sri Lanka, which has witnessed the world record 5th World Cup century from Rohit Sharma, and the first semi-final between the Men in Blue and New Zealand. The balance of power may shift thereafter, but for now the ICC World Cup 2019 exclusive and live broadcaster in India, Star Sports, is in a happy zone.