Broadcast Audience Research Council (BARC) television viewership ratings for the first week on the year, for the period between January 4 and 10, reassert the fact that no sports content can come closer to LIVE cricket involving the Indian Cricket in the white ball game.
Just two T20 International matches between India and Sri Lanka during the rating period have boosted sports genre audience numbers by over 600%. Hindi market audience remains the key consumers of LIVE cricket.
The LIVE broadcast of the two games on Star Sports 1 Hindi and DD Sports has swept everything out of the top 5 most-watched sports genre shows the table. That the post-match LIVE analysis occupies the fifth position is an indicator that no other content, curated or LIVE, can match the cricket market in the country.
|INDIA-SL SERIES LIFTS SPORTS GENRE, STAR SPORTS|
|WEEK 1: Most Watched Sports Shows|
|1||India-Sri Lanka 3rd T20I LIVE||Star Sports 1 Hindi||5,80,000|
|2||India-Sri Lanka 2nd T20I LIVE||DD Sport||5,25,000,|
|3||India-Sri Lanka 3rd T20I LIVE||Star Sports 1 Hindi||4,69,000|
|4||India-Sri Lanka 2nd T20I LIVE||DD Sport||4,11,000|
|5||India-Sri Lanka Post Match LIVE||Star Sports 1 Hindi||3,67,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings period : Jan 4-10 , 2020|
Star Sports 1 Hindi and DD Sports have made remarkable gains in Week 51 as the two T20Is between India and Sri Lanka had drawn multiple eyeballs than the most-watched sports shows in the previous week when the Men in Blue were not playing any international cricket.
Star Sports 1 Hindi tops the table with the shared LIVE feed of the match on DD Sports coming in a distant second.
|INDIA-SL SERIES LIFTS STAR SPORTS|
|Week 1: Top 5 Sports Channels|
|1.||Star Sports 1 Hindi||33,75,78,000|
|3.||Star Sports First||5,27,64,000|
|4.||Star Sports 1||3,28,84,000|
|5.||Sony Ten 1||3,13,76,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings
Period – Jan 4-10, 2020
The next week seems to be more promising for Star Sports and sports genre when the BARC Ratings will take into consideration the audience data for the first two One Day Internationals between India and Australia, among the most competitive and intriguing duels in international cricket.