Neither India’s absolute domination and a clean sweep of the two-Test series over Bangladesh, nor the primetime broadcast for the day-night ‘Pink Ball’ Test could lift the gloom for the sports genre in the Broadcast Audience Research Council television viewership Week 48 (November 23 to 29) ratings charts.
Even when Ishant Sharma and Mohammad Shami wreaked havoc on the Bangladesh batsman to dismiss the visitors twice in less than two days, fans more or less stayed away from the LIVE broadcast and audience rating numbers continued to plummet for sports channels in India.
After the Test match LIVE broadcast and mid-innings and post-match analysis shows, Mushtaq Ali Trophy on Star Sports First features in the fourth and fifth positions for the most-watched sports shows for the week. The least stated about the gross impression is better for the sport and the broadcasters.
|POOR AUDIENCE FOR SPORTS GENRE|
|WEEK 48: Most Watched Sports Shows|
|1||India-Bangladesh 2nd Test LIVE||Star Sports 1 Hindi||27,58,000|
|2||India Bangladesh Test Mid-LIVE||Star Sports 1 Hindi||16,00,000|
|3||India Bangladesh Test Post-LIVE||Star Sports 1 Hindi||15,36,000|
|4||Mushtaq Ali Trophy LIVE||Star Sports 1 Hindi||10,97,000|
|5||Mushtaq Ali Trophy LIVE||Star Sports 1 Hindi||10,43,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings period : Nov 23 to 29, 2019|
Amidst dwindling ratings, Star Sports 1 Hindi manages to hang on to the No. 1 channels position with Star Sports First rising to the No. 2 slot, courtesy Mushtaq Ali Trophy LIVE broadcast as little succeeded in invoking the interest of sports television audience.
Sony Ten 3 and Sony Ten 1 though marginally gained in gross impressions, but the Top 5 most watched sports channels table yet again proved that LIVE cricket involving Team India or top Indian players even on its worsts day can be too good for any other sports content.
|STAR SPORTS STAYS AS No. 1 SPORTS CHANNEL|
|Week 47: Top 5 Sports Channels|
|1.||Star Sports 1 Hindi||9,04,91,000|
|2.||Sony Ten 3||6,59,56,000|
|3.||Star Sports First||5,18,35,000|
|4.||Sony Ten 1||5,02,34,000|
|5.||Star Sports 2||1,92,68,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings
Period –Nov 16 to 22, 2019
In the coming week, there is no major cricket content on Indian sports channels except for the Indian domestic cricket, foreign international series and Cricket South Africa’s Mzansi Super League. This will put the Indian Super League and I-League to a litmus test as a broadcast commercial property. It will be interesting to see how the two football leagues fare when there is little competition in terms of broadcast ratings.