ICC World Cup 2019, the biggest sports genre television ratings driver for two months, is over. Impressions for Star Sports network channels have expectedly crashed. But Star Sports’ position atop the most-watched sports channels and the most watched sports programmes tables is intact, courtesy Pro Kabaddi League Season 7.
Telugu Titans, representing Hyderabad, have been the most followed PKL 2019 team on Indian television. Live broadcast of the Titans’ games on Star Sports 1 Hindi against different opponents occupy all the top five positions in most-watched sports genre programmes list in the Broadcast Audience Research Council (BARC) ratings for Week 30 (July 20 to 26).
The Delhi-Hyderabad tie on July 24 as the most-watched sports show has recorded 39,94,000 impressions on Star Sports 1 Hindi. Considering that its almost 25% of the ratings of ICC World Cup final between New Zealand and England on the same channel, the numbers for kabaddi will simply be termed impressive.
|BARC RATINGS: PRO KABADDI TAKES CENTRE STAGE|
|WEEK 30 : Most Watched Sports Shows|
|1||PKL LIVE: Hyderabad vs Delhi||Star Sports 1 Hindi||39,94,000|
|2||PKL LIVE: Hyderabad vs Bengal||Star Sports 1 Hindi||39,92,000|
|3||PKL LIVE: Hyderabad vs Patna||Star Sports 1 Hindi||37,79,000|
|4||PKL LIVE: Hyderabad vs Haryana||Star Sports 1 Hindi||36,68,000|
|5||PKL LIVE: Hyderabad vs Tamil Nadu||Star Sports 1 Hindi||31,15,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings period : July 20-26, 2019|
Courtesy kabaddi, Star Sports 1 Hindi continues to be the sports broadcast market leader in the country even as its gross impressions over the previous week have dropped by over 60%. That difference between the ICC World Cup period and the pro kabaddi content is not unexpected.
Star Sports First, the channel that dominated the sports genre in the previous season for being free to air, now is placed second following the revised tariffs. Elsewhere DD Sports is out of the top 5 list, whereas Sony Ten 1 moves a position up to the fourth spot.
|SPORTS GENRE TOP 5 CHANNELS|
|Week 30: PKL Keeps SS 1 Hindi on Top|
|1.||Star Sports 1 Hindi||12,71,57,000|
|2.||Star Sports First||8,91,81,000|
|3.||Star Sports 2||3,57,14,000|
|4.||Sony Ten 1||3,06,11,000|
|5.||Star Sports 3||2,86,72,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings
Period – July 20-26, 2019
Kabaddi and Star Sports 1 Hindi are poised for yet another week at the top as there appears no significant challenge till Team India start its tour of the West Indies with the first game in Florida, USA, on August 3.