Contrary to conventions and expectations, Pro Kabaddi LIVE broadcast remains the most-watched sports genre programme for the week even when India was engaged in three T20 Internationals and a One Day International against the West Indies.
Pro Kabaddi matches LIVE broadcast shattered the notion that nothing sells more than cricket in Indian sports. Strange as it may sound, LIVE cricket featuring Virat Kohli and Team India has garnered only two of the Top 5 sports genre programmes in the Week 32 (August 3-9) Broadcast Audience Research Council (BARC) television audience ratings. That is the LIVE broadcast with Hindi commentary on DD Sports which broadcast the shared feed from the exclusive rights holder Sony Sports Network.
Star Sports 1 Hindi occupied three of the top five shows’ slots – first, third and fifth – for the PKL LIVE action. In the second and the fourth position for the first and the second T20 Internationals between the West Indies and India respectively.
|BARC RATINGS: KABADDI OUTPERFROMS CRICKET|
|WEEK 32 : Most Watched Sports Shows|
|1||PKL LIVE: PKL Patna vs Pune||Star Sports 1 Hindi||42,08,000|
|2||PKL LIVE: West Indies-India 1st T20||DD Sports||36,59,000|
|3||PKL LIVE: PKL Patna vs Bengal||Star Sports 1 Hindi||36,57,000|
|4||PKL LIVE: West Indies-India 2nd T20||DD Sports||36,46,000|
|5||PKL LIVE: PKL Patna vs Haryana||Star Sports 1 Hindi||35,96,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings period : Aug 3-9, 2019|
Among most watched Channels List Sony Ten 3 has marginally managed to capture the place of pride as the No. 1 sports genre channel for the week. Overall, it is Star Sports Network that wrests an edge on the strength of LIVE PKL broadcast.
DD Sports expectedly has gained from the West Indies-India series broadcast.
|SONY TEN 3 GAINS ON LIVE CRICKET|
|Week 32: Top 5 Sports Channels|
|1.||Sony Ten 3||12,49,45,000|
|2.||Star Sports 1 Hindi||12,41,79,000|
|3.||Star Sports First||11,03,22,000|
|5.||Sony Ten 1||6,75,97,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings
Period – Aug 3-9, 2019
Sony will be hoping for a better position in next week’s ratings, which will feature data for the back to back centuries by Virat Kohli and India’s victories in the ODI series in the Caribbesan Islands.