BARC Ratings: Sports genre biggest loser in absence off LIVE content

Sports Business News,Sports Business,Barc Ratings,Star Sports,Barc Ratings 2020

Sports genre audience ratings have taken a major hit in the absence of LIVE content as the Coronavirus pandemic, which has taken nearly 200 countries under its grip worldwide, is resulting in the cancellation of sports events.

Broadcast Audience Research Council of India (BARC) ratings for week 11 (March 14 to 20) for sports genre in India reveal up to 40% collapse in the gross impressions for the top five most-watched channels for the week.

Also Read: BARC Ratings: Remarkable broadcast acceptance for Masters series

Star Sports First has emerged on the top as majority of sports audience has tuned in to watch the repeat shows and the highlights from the Indian Premier League 2019 season.

COVID-19 LOCKDOWN TAKES TOLL ON SPORTS BROADCAST
Week 10: Top 5 Sports Channels
Rank Channel Impressions
1. Star Sports First 96,942,000
2. Star Sports 1 Hindi 46,878,000
3. Sony Ten 1 31,287,000
4. Sony Ten 2 25,530,000
5. Star Sports 1 Tamil     17,160,000
*All India (U+R): NCCS All : 2+ individuals/ratings

Period – March 14-20, 2020

Most-watched shows’ list for the week reveals that maximum audiences have tuned in to Star Sports First to watch the Indian Premier League action from the previous year. Reigning champions’ Mumbai Indians and Royals Challengers Bangalore are the two most-followed teams for

Among the five matches figuring in the most-watched sports genre shows’ list for the week, there are three games involving Mumbai Indians and four matches having RCB. The list of the repeat of most-watched five matches from IPL features MI vs RCB; RCB vs MI; MI vs CSK; RCB vs CSK and RCB vs KKR in the order of their mention.

 

IPL 2019 HIGHLIGHTS MOST-WATCHED SPORTS CONTENT
WEEK 10: Most Watched Sports Shows
Rank Show Channel Impressions
1 IPL 2019: MI vs RCB Star Sports First 1,457,000
2 IPL 2019: RCB  vs MI Star Sports First 1,112,000,
3 IPL 2019: MI vs CSK Star Sports First 1,101,000
4 IPL 2019: RCB vs CSK Star Sports First 1,095,000
5 IPL 2019: RCB vs KKR Star Sports First 996,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : March  14-20, 2020

The number are bound to fall further as there will not be many matches of significant interest. Even though Star Sports may benefit for being the ICC broadcast partner as the world governing body for cricket has opened its archives to television partners for filling the slots created be the cancellation of the LIVE games.

Besides the absence of LIVE content, anxiety about the global pandemic is also affecting the sports audience numbers and more and more people are turning to news and analysis of updates on the virus spread and its affects.

Also Read: BARC Ratings: Star Sports ratings improve despite weak showing by ODIs

LEAVE A REPLY