BARC Ratings: SS1 Hindi consolidates on IPL broadcast, but others falter

BARC Ratings,IPL 2019,IPL BARC Rating,Star Sports,BARC India

Indian Premier League (IPL) 2019 continues to dominate the Broadcast Audience Research Council of India (BARC) sports genre ratings for Week 14 (March 30 to April 5).

Mumbai Indians versus Chennai Super Kings match on April 3 remains the most watches show for the week with 19,179,000 impressions on Star Sports 1 Hindi. However, channel ends up losing some impressions over the No. 1 show (MI vs RCB match) for the previous week.

Every other top five show is an IPL match on Star Sports 1 Hindi. Albeit, in each of the top five position the channel ended up losing eyeball even as the league action intensifies with each passing week. Royal Challengers Bangalore versus Kolkata Knight Riders match on Friday last is an exception.

WEEK 14: Most watched sports shows
Rank Show Channel Impressions
1 IPL MI vs CSK LIVE Star Sports 1 Hindi 19,179,000
2 IPL RCB vs KKR LIVE Star Sports 1 Hindi 17,794,000
3 IPL KKR vs DC LIVE Star Sports 1 Hindi 14,921,000
4 IPL RCB vs RR LIVE Star Sports 1 Hindi 14,556,000
5 IPL KXIP vs DC LIVE Star Sports 1 Hindi 13,695,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : Mar 30- Apr, 2019

Star Sport 1 Hindi is the only gainer as the other top five channels have marginally lost out on the eyeballs.

In other developments, free to air Star Sports First has lost its third position to Star Sports 1, which has progressed the third spot behind Star Sports 2.

For the second successive week it’s all Star Sports group channels in the top five position. WrestleMania LIVE on Sony Sports cluster last Sunday could not match the high audience of the IPL.

Week 13: Most Watched Sports Channels
Rank Channel Impressions
1. Star Sports 1 Hindi 11,16,235,000
2. Star Sports 2   2,22,436,000
3. Star Sports 1  1,63,009,000
4. Star Sports First   1,49,844,000
5. Star Sports 1 HD Hindi     51,684,000
*All India (U+R): NCCS All : 2+ individuals/ratings Period : March 23 to 29, 2019

The Star Sports and IPL will continue to dominate the BARC ratings in the coming weeks. Even as IPL is setting new benchmark for television audience, Star Sports will be working overtime with its creative presentation to prevent any slide in the live audience.

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