BARC Ratings: Star, kabaddi consolidate as PKL enters decisive phase

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India’s quest to win the Boxing Day Test at Melbourne has failed to match Pro Kabaddi League’s domination on Indian television for the fourth successive week.

Pro Kabaddi League and Star Sports First have made significant gains in the sports’ genre top channels and top programmes category as the Broadcast Audience Research Council has released the television viewership data for Week 52 (December 22-28, 2018).

Live broadcast of the Melbourne Test had relatively more favourable timings for the Indian audience. The action started at 7.30 am India time as against the early morning start for the previous two Tests. But overall cricket audience has taken a hit. The Test match action has failed to find a spot in the most watched top 5 shows for the week. PKL and the Adelaide Test in the previous week had split the top three and next two most watched sports genre shows positions respectively.

Between December 22 and 28, it is all Pro Kabaddi League on the BARC Top 5 sports programmes list. This is a major raid by kabaddi after having encountered a prolonged slump in the long season

Rank Show Channel Impressions
1 PKL: Kol-Pat / Guj Star Sports First 2,848,000
2 PKL: Kol Ben / Jai Star Sports First 2,503,000
3 PKL: Kol-Pat / Guj Star Sports 1 Hindi 2,323,000
4 PKL : Kol-UP / Mum Star Sports First 2,271,000
5 PKL : Kol-Ben / Kol Star Sports First 2,053,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : December 22-28, 2018

Sony Ten 3 has managed its leadership position on the strength of India-Australia Test series. However, there more than 20% decline in the gross impressions for the week – sliding to 135,956,000 from 177,304 in the previous week. Sony Six has moved down to the No 3 position and Star Sports First moved up two places to be in the second position. Star Sports 1 Hindi, also broadcasting the Pro Kabaddi League live, relegated Sony Ten 1 to the fifth position. 

BARC Week 52: Most Watched Sports Channels
Rank Channel Impressions
1. Sony Ten 2 135,956,000
2. Star Sports First 103,978,000
3. Sony Six 103,695,000
4. Star Sports 1 Hindi   65,729,000
5. Sony Ten 1   58,515,000
All India (U+R): NCCS All : 2+ individuals/ratings period : December 22-28, 2018

The year-end ratings are expected to provide an intense tussle between cricket and kabaddi and the respective broadcast networks for the two events. While the week ahead will have broadcast data for the day when India beat hosts Australia in Melbourne for a 2-1 lead in the four-Test series, the PKL matches will be in the elimination round with the fans following each and every games minutely.

Also Read: Star Sports engages Tata Comm, NEP for PKL remote production