BARC Ratings: Star Sports 1 Hindi on top even as rain dampens spirit

BARC Ratings,Star Sports,Star Sports 1 Hindi,ICC World Cup 2019,Sports Business News India

Star Sports 1 Hindi this week was poised for a major boost in TV ratings for the ICC World Cup 2019 broadcast in India. The washed out India-New Zealand match upset the calculations. With the ICC World Cup 2019 gaining momentum, India’s game against Australia has attracted more impressions than Men in Blue’s tournament opener against the Proteas.

The most watched sports genre show for the week – the India-Australia tie – has recorded almost 30% more impressions in the Broadcast Audience Research Council (BARC) television audience ratings for Week 24 (June 8-14)on Star Sports 1 Hindi than India’s match against South Arica. The match has grabbed two more top 5 spots for Hindi language simulcast on DD Sports and English feed on Star Sports 2.

Australia-Pakistan and England-Bangladesh matches have grabbed the other two top five places,  third and fifth respectively.

BARC RATINGS: SS1H RATINGS FALL AS IND-NZ TIE WASHD OUT
WEEK 24 : Most Watched Sports Shows
Rank Show Channel Impressions
1 WC 2019: India-Australia LIVE Star Sports 1 Hindi 2,07,08,000
2 WC 2019: India-Australia LIVE Star Sports 2 62,73,000
3 WC 2019: Australia-Pakistan LIVE Star Sports 1 Hindi 60,55,000
4 WC 2019: India-Australia LIVE DD Sports 53,84,000
5 WC 2019: England-Bangladesh LIVE Star Sports 1 Hindi 50,91,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : June 8-14, 2019

However, India’s washed out game against New Zealand on June 13 meant the leading sports genre channel for the week – Star Sports 1 Hindi – had to register a minor drop in the gross impressions for the week, which otherwise should have exceeded previous week’s numbers.

But for the Star Sports 1 Hindi, every other top 5 sports genre channel for the week has gained in ratings.

SS1H RATINGS FALL AS IND-NZ TIE WASHD OUT
Week 24: SS 1 Hindi Stays on top
Rank Channel Impressions
1. Star Sports 1 Hindi 76,39,61,000
2. Star Sports 2  22,19,38,000
3. DD Sports 12,15,56,000
4. Star Sports 1   10,74,68,000
5. Star Sports First     9,43,71,000
*All India (U+R): NCCS All : 2+ individuals/ratings Period

June 8-14, 2019

Star Sports 1 Hindi is poised for a big boost next week, when the ratings for India’s authoritative win over Pakistan at the Old Trafford, Manchester, on June 16 will be out.

Also Read: Star Sports special offerings for World Cup 2019 Derby

World Cup 2019: 315 mn viewers tune into Star Sports in first two weeks


LEAVE A REPLY