BARC Ratings: Star Sports consolidates at top with India-Australia series

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Broadcast Audience Research Council (BARC) television viewership ratings for Week Two (January 11 to 17) re-emphasize two points – shortest format of cricket (T20) attracts more audience interest than the 50-over a side games and the LIVE broadcast of the games involving Indian cricket team remains the sole determining factor for sports genre broadcast leadership in the country.

India’s T20I games against a low key Sri Lankan teams had attracted more television audience than the high octane One Day International cricket series against the full strength Australian team. The LIVE broadcast of the first two ODIs has enabled Star Sports 1 Hindi maintain its stronghold on the most-watched top 5 sports shows table, but there is a considerable decline in gross impressions for the matched individually.

To put the things in perspective, the third India-Sri Lanka T20I in the previous week had generated  1,54,80,000 impressions as the No. 1 show. This week LIVE broadcast of India’s win over Australia in the second ODI is the most-watched sports show with 1,20,21,000 impressions

Also Read: BARC Ratings: India-Sri Lanka series lifts sports genre, Star Sports

STAR SPORTS CONSOLIDATES IN LEADERSHIP POSITION
WEEK 2: Most Watched Sports Shows
Rank Show Channel Impressions
1 India-Australia 2nd ODI LIVE Star Sports 1 Hindi 1,20,21,000
2 India-Australia 1st ODI LIVE Star Sports 1 Hindi 83,94,000,
3 India-Australia 2nd ODI LIVE DD Sport 55,57,000
4 India-Australia Post Match LIVE Star Sports 1 Hindi 44,97,000
5 India-Australia Mid Match LIVE Star Sports 1 Hindi 41,75,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : Jan 11-17 , 2020

 

Star Sports 1 Hindi as the most watched sports genre channel in the week has registered 30% more impressions over the previous week. However, DD Sports in spite of a quality dose of LIVE ODI cricket has lost in eyeballs. Though it manages to maintain its second position for yet another week.

Hindi language LIVE broadcast of the India-Australia ODI series has also enabled Star Sports 1 Hindi HD sneak into the top five table. Star Spots 1 and Star Sports First with swapped positions are in the No. 3 and 4 sports channels for the week, but with a considrable fall in gross impressions.

Star Sports 1 Hindi tops the table with the shared LIVE feed of the match on DD Sports coming in a distant second.

INDIA-AUS SERIES STRENGTHENS  STAR SPORTS
Week 1: Top 5 Sports Channels
Rank Channel Impressions
1. Star Sports 1 Hindi 36,24,60,000
2. DD Sports  15,04,80,000
3. Star Sports First 3,94,41,000
4. Star Sports 1 3,78,32,000
5. Sony Ten 1     3,11,31,000
*All India (U+R): NCCS All : 2+ individuals/ratings

Period – Jan 10-11, 2020

 

Star Sports is well-positioned to maintain its supremacy in the genre as the week ahead will have the audience data for the ODI series decider against Australia and the first T20 International on India’s tour of New Zealand. Both the games were won comprehensively by the Men in Blue.

Also Read: BARC Ratings: Star Sports stays ahead with LIVE India-West Indies ODIs

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