Star Sports continues with its absolute domination with high octane LIVE cricket action and success of the Men in Blue led by Virat Kohli. The LIVE coverage of India’s One-Day International against Australia at home and the T20I series opener in New Zealand has further strengthened Star Sports’ position as the Sports’ Genre leader in Week 3 (January 18-24) Broadcast Audience Research Council (BARC) ratings.
The LIVE broadcast of the India-Australia ODI series decider has been the most-watched sports genre programme of the week with 1,57,05,000 impressions on Star Sports 1 Hindi (No. 1 position) and 66,28,000 impressions for the simulcast on DD Sports (No. 4 position). The LIVE Post match and mid-innings chat shows of the match account for over 60,00,000 impressions on Star Sports 1 Hindi feature in the third and the five position respectively.
India’s T20I series opener LIVE broadcast in the second position completes a virtual clean sweep for Star Sports as DD Sports has also got its numbers from the host broadcaster’s shared feed
|STAR SPORTS CONSOLIDATES IN LEADERSHIP POSITION|
|WEEK 3: Most Watched Sports Shows|
|1||India-Australia 3rd ODI LIVE||Star Sports 1 Hindi||1,57,05,000|
|2||New Zealand-India 1st T20I LIVE||Star Sports 1 Hindi||97,28,000,|
|3||India-Australia Post match LIVE||Star Sports 1 Hindi||68,28,000|
|4||India-Australia 3rd ODI LIVE||DD Sport||66,28,000|
|5||India-Australia Mid Match LIVE||Star Sports 1 Hindi||63,77,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings period : Jan 18-24 , 2020|
Star Sports 1 Hindi has also made symbolic gain as the most-watched Sports Genre channel for the week, but DD Sports has lost out on some eyeballs in spite of holding on to its second position.
Elsewhere its only Star Sports network channels in the BAR Top 5 table, with Star Sports 3 replacing Star Sports 1 Hindi HD in the fifth position
|STAR SPORTS CONSOLIDATES ON TOP|
|Week 3: Top 5 Sports Channels|
|1.||Star Sports 1 Hindi||37,97,70,000|
|3.||Star Sports First||4,81,81,000|
|4.||Star Sports 1||4,34,13,000|
|5.||Star Sports 3||4,33,10,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings
Period – Jan 18-24, 2020
Star Sports is well-positioned to maintain its supremacy in the genre as the week ahead will have the audience data for the New Zealand-India T20 International series, won comprehensively by the Men in Blue with the success in the Super Over thriller on Wednesday.