BARC Ratings: Star Sports, LIVE cricket extend absolute domination

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Star Sports continues with its absolute domination with high octane LIVE cricket action and success of the Men in Blue led by Virat Kohli. The LIVE coverage of India’s One-Day International against Australia at home and the T20I series opener in New Zealand has further strengthened Star Sports’ position as the Sports’ Genre leader in Week 3 (January 18-24) Broadcast Audience Research Council (BARC) ratings.

The LIVE broadcast of the India-Australia ODI series decider has been the most-watched sports genre programme of the week with 1,57,05,000 impressions on Star Sports 1 Hindi (No. 1 position) and 66,28,000 impressions for the simulcast on DD Sports (No. 4 position). The LIVE Post match and mid-innings chat shows of the match account for over 60,00,000 impressions on Star Sports 1 Hindi feature in the third and the five position respectively.

Also Read: BARC Ratings: Star Sports consolidates at top with India-Australia series

India’s T20I series opener LIVE broadcast in the second position completes a virtual clean sweep for Star Sports as DD Sports has also got its numbers from the host broadcaster’s shared feed

STAR SPORTS CONSOLIDATES IN LEADERSHIP POSITION
WEEK 3: Most Watched Sports Shows
Rank Show Channel Impressions
1 India-Australia 3rd ODI LIVE Star Sports 1 Hindi 1,57,05,000
2 New Zealand-India 1st T20I LIVE Star Sports 1 Hindi 97,28,000,
3 India-Australia Post match LIVE Star Sports 1 Hindi 68,28,000
4 India-Australia 3rd ODI LIVE DD Sport 66,28,000
5 India-Australia Mid Match LIVE Star Sports 1 Hindi 63,77,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : Jan 18-24 , 2020

 

Star Sports 1 Hindi has also made symbolic gain as the most-watched Sports Genre channel for the week, but DD Sports has lost out on some eyeballs in spite of holding on to its second position.

Elsewhere its only Star Sports network channels in the BAR Top 5  table, with Star Sports 3 replacing Star Sports 1 Hindi HD in the fifth position

STAR SPORTS CONSOLIDATES ON TOP
Week 3: Top 5 Sports Channels
Rank Channel Impressions
1. Star Sports 1 Hindi 37,97,70,000
2. DD Sports  13,29,10,000
3. Star Sports First 4,81,81,000
4. Star Sports  1 4,34,13,000
5. Star Sports 3     4,33,10,000
*All India (U+R): NCCS All : 2+ individuals/ratings

Period – Jan 18-24, 2020

 

Star Sports is well-positioned to maintain its supremacy in the genre as the week ahead will have the audience data for the New Zealand-India T20 International series, won comprehensively by the Men in Blue with the success in the Super Over thriller on Wednesday.

Also Read: BARC Ratings: India-Sri Lanka series lifts sports genre, Star Sports

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