India won the Sabina Park Test within four days to complete the whitewash of hosts West Indies on their one-month tour of the Caribbean. So did the Pro Kabaddi League to other sports genre programmes in the Week 36 of the Broadcast Audience Research Council (BARC) of India television ratings between August 31 and September 6.
Live broadcast of India’s second and final Test in the West Indies invoked little response on Sony Sports Network, whereas PKL further consolidated its position in all the top five most-watched sports genre programme slots.
Cricket ratings were expected to surge as India completed the whitewash in the Caribbeans, but it turned to be an anti-climax in favour of the Pro Kabaddi League. Cricket for over a month has failed to find a place among the five most-watched sports shows.
|BARC RATINGS: KABADDI OUTPERFROMS CRICKET AGAIN|
|WEEK 36 : Most Watched Sports Shows|
|1||PKL LIVE: Bengaluru vs Patna||Star Sports 1 Hindi||38,78,000|
|2||PKL LIVE: Bengaluru vs Telugu||Star Sports 1 Hindi||33,29,000|
|3||PKL LIVE: Jaipur vs Delhi||Star Sports 1 Hindi||31,65,000|
|4||PKL LIVE: Bengaluru vs Patna||Star Sports First||31,52,000|
|5||PKL LIVE: Patna vs UP||Star Sports 1 Hindi||30,14,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings period : Aug 31-Sept 6, 2019|
Till week 7 of VIVO Pro Kabaddi Season 7, the league has seen a viewership growth of 26% in the urban market within male 15+ AB group.
Star Sports First and Star Sports 1 Hindi, in the top two positions for sports channels for the fourth consecutive week, also made considerable gains in impressions, courtesy PKL LIVE broadcast.
Sony Ten 3 and Sony Ten 1 managed to hang on to their respective third and fourth positions, but in spite of broadcasting LIVE Virat Kohli-led Indians pursuit for the Test and Series win in Sabina Park, the Sony Sports cluster ended up losing eyeballs.
Star Sports 2 in the fifth position made impressive gains
|STAR SPORTS FIRST LEADS ON PKL RATINGS|
|Week 36: Top 5 Sports Channels|
|1.||Star Sports First||12,10,14,000|
|2.||Star Sports 1 Hindi||10,96,61,000|
|3.||Sony Ten 3||7,13,62,000|
|4.||Sony Ten 1||4,59,00,000|
|5.||Star Sports 2||3,35,94,000|
|*All India (U+R): NCCS All : 2+ individuals/ratings
Period – Aug 31-Sept 31, 2019
PKL in the next week will have little challenge in the sports genre broadcast on Indian television as there is no significant cricket content in the week between September 7 and 15. Thereafter Star Sports will be in for major gains as Team India start their home series against South Africa with the first T20 in Dharamshala on September 15, Sunday.