BARC Ratings: Star Sports ratings improve despite weak showing by ODIs

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Star Sports continues to be the most-watched sports broadcast network in India with marginal gain for Star Sports 1 Hindi in gross impressions, even as there is a significant decline in the audience data for the most-watched sports programs in the Broadcast Audience Research Council (BARC) sports genre television ratings for week 6 (February 8 to 14).

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Live broadcast of the ICC World Cup Under-19 final, won by Bangladesh against India, has made it to the top 5 most-watched sports genre programs’ table, which otherwise only has the LIVE broadcast of the New Zealand-India One Day International series. Even the mid-innings live analysis of the second and third ODIs made the grade as the Kiwis completed a whitewash of the Virat Kohli-led Men in Blue in the three-match series

AUDIENCE NUMBERS FALL FURTHER FOR ODIs
WEEK 6: Most Watched Sports Shows
Rank Show Channel Impressions
1 New Zealand-India 2nd ODI LIVE Star Sports 1 Hindi 76,55,000
2 U-19 World Cup Final LIVE Star Sports 1 Hindi 55,52,000,
3 NZ-India 3rd ODI LIVE Star Sports 1 Hindi 46,39,000
4 NZ-India 2nd ODI Mid Show LIVE Star Sports 1 Hindi 32,13,000
5 NZ-India 3rd ODI Mid Show LIVE Star Sports 1 Hindi 30,97,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : Feb 8 to 14, 2020

In spite of a weaker performance of LIVE cricket broadcast in BARC ratings, Star Sports Hindi as the number one channel has made almost 10% gain in gross impressions for the week. DD Sports, broadcasting shared feed from Star Sports 1, too has showed a symbolic improvement during the rating period.

Also Read: Shafali face of Star Sports’ campaign for Women’s T20 World Cup

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There is no change in the position of the top five most-watched channels’ respective positions from the previous week, but Star Sport First, Star Sports 3 and Sony Ten, respectively  No. 3 to 5, have all suffered major setbacks in terms of gross impressions.

STAR SPORTS 1 HINDI CONSOLIDATES AT TOP
Week 6: Top 5 Sports Channels
Rank Channel Impressions
1. Star Sports 1 Hindi 33,15,36,000
2. DD Sports  7,75,32,000
3. Star Sports First 4,62,44,000
4. Star Sports  3 3,49,47,000
5. Sony Ten 1     3,12,04,000
*All India (U+R): NCCS All : 2+ individuals/ratings

Period – Feb 8 to 14, 2020

The week ahead is going to be a challenging one for Star Sports. There will only be the opening day’s play of the first New Zealand-India Test as the key ratings driver for the sports genre. It will also be interesting to see how the ICC Women’s T20 World Cup, which starts on Saturday with the tie between hosts Australia and India, fares on television ratings charts.

Also Read: Star Sports unlikely to extend PBL broadcast deal, but organisers optimistic

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