BARC Ratings: Star Sports stays ahead with LIVE India-West Indies ODIs

Star Sports,India vs West Indies ODIs,BARC Ratings,BARC Ratings week 52 2019,Sports Business News India

Star Sports and cricket reigned supreme in sports genre ratings on Indian television during the Week 51 and Week 52 (December 14 to 27) on the back on the LIVE broadcast of the three-match India-West Indies One Day International series.

There was no significant change in the respective positions of the top five channels over the past three weeks ever since the Caribbeans had arrived in India for the limited-overs back to back T20I and ODI series. Star Sports stayed the market leader in the Broadcast Audience Research Council (BARC) ratings for both the weeks. The monitoring agency in wake of the year-ending holidays had released the 51st week ratings a week later, along with the television audience numbers for week 52.

Also Read: India-Sri Lanka T20Is LIVE: Star Sports dedicates 10 channels

Live broadcast of the first and second ODIs on Star Sports 1 Hindi  in Week 51 with simulcast on Doordarshan and LIVE review shows occupied the top five positions as the most-watched programmes for week 51.

INDIA-WEST INDIES T20I RULES SPORTS GENRE
WEEK 51: Most Watched Sports Shows
Rank Show Channel Impressions
1 India-West Indies 2nd ODI LIVE Star Sports 1 Hindi 1,03,53,000
2 India-West Indies 1st ODI LIVE Star Sports 1 Hindi 95,08,000,
3 India-West Indies 2nd ODI LIVE DD Sports 46,40,000
4 India-West Indies 2nd ODI Mid LIVE Star Sports 1 Hindi 45,01,000
5 India-West Indies 2nd ODI Post LIVE Star Sports 1 Hindi 40,80,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : Dec 14 to 20 , 2019

There was no major change in the next week as well when the third ODI on Star Sports 1 Hindi and DD Sports had occupied the top five position for LIVE match action and review shows. Interestingly though, LIVE broadcast of the third ODI had gained more eyeballs than the previous two one-dayers.

INDIA-WEST INDIES T20I RULES SPORTS GENRE
WEEK 52: Most Watched Sports Shows
Rank Show Channel Impressions
1 India-West Indies 3rd ODI LIVE Star Sports 1 Hindi 1,39,67,000
2 India-West Indies 3rd ODI Post LIVE Star Sports 1 Hindi 82,92,000
3 India-West Indies 3rd ODI LIVE DD Sports 61,95,000
4 India-West Indies 3rd ODI Mid LIVE Star Sports 1 Hindi 58,80,000
5 India-West Indies 4th Umpire LIVE DD Sports 35,26,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : Dec 21 to 27 , 2019

Star Sports 1 Hindi and DD Sports have made symbolic gains in Week 51 as the first two ODIs between India and the West Indies had drawn eyeballs for the longer period than the duration of the T20Is in the previous week. Star Sports First and Star Sports 1 continued to occupy the next two positions among the five most-watched sports genre channels for the week.

INDIA-WINDIES T20I BOOSTS RATINGS
Week 51: Top 5 Sports Channels
Rank Channel Impressions
1. Star Sports 1 Hindi 39,72,22,000
2. DD Sports  14,89,42,000
3. Star Sports First 6,10,54,000
4. Star Sports 1 5,13,20,000
5. Sony Ten 1     4,49,04,000
*All India (U+R): NCCS All : 2+ individuals/ratings

Period –Dec 14 to 20, 2019

 

Except for a decline in gross impressions, since there was only one India-West Indies match LIVE broadcast during the ratings period, the channels maintained their respective positions in the top five charts for the 52nd week.

INDIA-WINDIES T20I BOOSTS RATINGS
Week 52: Top 5 Sports Channels
Rank Channel Impressions
1. Star Sports 1 Hindi 29,23,51,000
2. DD Sports  11,05,19,000
3. Star Sports First 6,26,56,000
4. Star Sports 1 3,85,21,000
5. Sony Ten 1     3,73,23,000
*All India (U+R): NCCS All : 2+ individuals/ratings

Period –Dec 14 to 20, 2019

 

In the coming week, Star Sports and sports genre will face a real challenge as there is no LIVE cricket involving Team India. However, Star Sports cluster will be in for gains with Sri Lanka poised to start their three-match T20I series against India from Guwahati on January 5.

Also Read: BARC Ratings: Sports genre, Star Sports make major gains