Barca, TikTok launch #BarcelonaChallenge fan engagement in India

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FC Barcelona as part of its partnership with short video platform TikTok has launched #BarcelonaChallenge in India.

TikTok users in India can win Barcelona club jerseys by participating in #BarcelonaChallenge, open till August 10. The fans need to upload their own videos sporting the blaugrana (red and blue) colours or wearing a Barça jersey. Five of the most creative videos will stand a chance to win official FC Barcelona jerseys.

The #BarclonaChallenge platform provides fans an opportunity to engage with their favourite FC Barcelona players.

TikTok users globally can showcase their love for the team by participating in the challenge.

FC Barcelona has a massive fan base both globally and in India. TikTok has a strong international footprint that empowers creation and interaction, making it the ideal platform for sport teams to interact with their fans and engage with new audiences”, Sachin Sharma, director, sales and partnerships, TikTok India, said.

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To kick-off of the #BarcelonaChallenge, FC Barcelona have uploaded videos of their players wearing their Barça jersey.

The club, as part of its aim to create entertaining digital content, on July 19 had opened an official account on TikTok ( ), the most important global platform available for mobile devices on which users share creative short videos. With a community of around 340 million followers on social media profiles and leader in interactions amongst football clubs around the world, Barça are backing a social media platform that is the fastest growing amongst young people.

Available in more than 150 markets and 75 languages, launching on TikTok is a strategic move in which FC Barcelona will have the chance to connect with their youngest fans around the world in an area that is growing constantly.

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