FC Barcelona has signed a new global partnership agreement with Chiliz, a world-leading blockchain-based fan engagement platform for sports & entertainment. The agreement, which is part of Barça’s new digital and commercial strategy, will help the Club stay closer to its global fanbase through Barça Fan Tokens ($BAR), digital assets that allow supporters to take part in polls and surveys on Chiliz fan voting & rewards mobile app Socios.com.
Barça fans all over the world will be rewarded for every action taken on Socios.com, climbing up leaderboards and receiving reward points which can be exchanged for exclusive merchandise and unique once-in-a-lifetime experiences. $BAR Fan Token holders can also look forward to other features on Socios.com, including Chat, Fan Token trading, games and community challenges.
The agreement is the first blockchain partnership to be signed by the club and is part of FC Barcelona’s global expansion strategy. The new partnership boosts the Club’s commitment to looking to new digital channels and formats for connecting and generating engagement with its global audience.
FC Barcelona Board Member and Head of Commercial Area, Josep Pont said, “We are proud to welcome Chiliz to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world. This agreement also forms part of FC Barcelona‘s goal to become associated with leading brands that can help us consolidate our new commercial and digital strategy, with the development of new streams for the generation of resources helping to make us a benchmark both on and off the field.”
Alexandre Drefyus, CEO & Founder of Socios.com & Chiliz said, “We are very excited to welcome FC Barcelona to Socios.com, and even more excited to start engaging with their massive fan base around the world. With over 300 million fans worldwide, Barça’s fandom spans countries as well as cultures. The Club is without a doubt the most renowned and the most supported football club in the world and we can’t wait to see their fans start to influence Club decisions. Adding FC Barcelona fans to the Socios.com global community takes us one step closer to our goal of mainstream adoption of blockchain. Every time a fan downloads the app, we are furthering education, and every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology.”
Barça Fan Tokens will be available in Q2 2020. 40 million will be made available, with each $BAR costing €2 at the initial point of sale.
Fans will also be able to accumulate free $CHZ and $BAR Fan Tokens periodically through Token Hunt, Socios.com’s in-app Augmented Reality (AR) feature.