Spanish football giants FC Barcelona has signed a three-year sponsorship agreement with premium American fashion brand Thom Browne.
The deal will see the fashion brand becoming a global sponsor of the La-Liga champions and the official provider of the team’s off-field tailored and formalwear uniforms. Ernesto Valverde-led squad will be outfitted with Thom Browne clothing on their away trips.
Barcelona has said in its official statement that this new agreement represents an important step in the growth forecast in the Strategic Plan, approved by the Board of Directors. It also demonstrates the club’s objective of searching proactively for partners most suited to the values that define the brand, as well as finding the best contracts in the world of sports sponsorship for each category.
Josep Maria Bartomeu, president of FC Barcelona, said, “It is an honour for FC Barcelona to be associated with such a prestigious and widely recognized brand like Thom Browne. This partnership means that our players will continue to be influential both on and off the pitch. I would like to welcome Thom Browne, a standout player in the fashion world, to the Barça family.”
Thom Browne, founder and design director of Thom Browne, said, “I’m excited to be associated and work with the best athletes in the world, especially athletes that share similar values to Thom Browne. The uniforms represent the confidence in showing true individuality and enforce the meaning of representing a team as one strong unit. I have always felt that world-class athletes are the best role models and truly inspiring. The image of the players in the uniforms shows true confidence and individuality that will inspire the youth of today.”
The fashion brand is currently offered in over 300 leading department store and speciality boutique doors across 40 countries and through 31 directly operated flagship stores in New York, London, Milan, Tokyo, Hong Kong, China, Singapore and South Korea.