FC Barcelona and Real Madrid continue to top the charts for professional football clubs. Close on the heels of numerous positives in the latest UEFA financial report on European football clubs, the two Spanish LaLiga giants have also been named the most powerful sponsorship platforms in club football.
Deloitte Football Money League and real time sponsorship evaluation tool POWA Index have both rated FC Barcelona and Real Madrid the top two most powerful sponsorship platforms in club football respectively.
DataPOWA has released the list of the 20 most powerful club football sponsorship properties as ranked by POWA index. The POWA index Top 20 spans eight countries, the five as per the Money League, four from Brazil’s Brasileirão league, three from Turkey’s Süper Lig and one from Superliga Argentina. As contrast to the recently released Deloitte Football Money League. The Deloitte list is ranked by annual revenue whereas POWA index measures the most powerful sponsorship platforms in club football.
“Not only are the top three football clubs the most powerful sports marketing platforms and the most successful from a revenue perspective, POWA index also identifies them as the top three club sponsorship platforms across all sports globally. Only the NBA, a governing body, is seen to have an average yearly POWA score that is just ahead of the two LaLiga teams. The inclusion of five South American and the three big Turkish teams highlights the importance of football globally, and the opportunities for brands outside of the biggest leagues,” said DataPOWA’s CEO Michael Flynn.
Both POWA index and Deloitte have the two Spanish giants, Barca and Real Madrid, at the top of the rankings, followed by Manchester United.
The Football Money League has representatives from LaLiga, Premier League, Ligue 1, Bundesliga, and Serie A.
Even as the LaLiga clubs top the lists, the Premier League has the most representatives in each list, eight in the Money League, and six in the POWA index.
While the Deloitte Top 20 shows a four time revenue differential between top club, Barcelona, and 20th position; the POWA index shows a bigger ‘POWA’ gap of almost 7x between top and 20th