Spanish football giants Barcelona have announced a minimum of five leisure parks scheduled to open in 2020 in strategic locations of US and Asia. The move is aimed at targeting fans in key global markets and enhance the brand image of one of the most successful football clubs in Europe.
The leisure parks will allow fans to enjoy an interactive experience with the Barca brand.
In October last year, the La Liga outfit had signed a five-year agreement with entertainment operator and theme park company Parques Reunidos based in Madrid, Spain. The company is being tasked with setting up the sites to promote and raise awareness of the club on a worldwide scale, as well as create a new revenue stream.
The 3,000 to 10,000 square metre indoor parks will be opened in busy shopping malls and establishments in city centres with high numbers of pedestrian traffic. The sites will feature experiences based on Barca’s history, values, players and memorable moments.
Manel Arroyo, vice president and head of marketing and communications at Barcelona, said, “The agreement with Parques Reunidos will help us to project our image in strategic territories like the United States and Asian countries, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income.
“They are a leading company in their sector, as shown by how they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. And that means we’ll be able to continue to set new trends in the entertainment industry.”
“This partnership with FC Barcelona represents a major milestone for Parques Reunidos’ growth policy,” added Fernando Eiroa, delegate councillor of Parques Reunidos.
“At these centres, Parques Reunidos will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the United States and Europe.”
The squad led by Andres Iniesta and Lionel Messi have claimed their 25th LaLiga title a fortnight ago with 90 points. Barca’s long-standing rival Real Madrid (75 Points) is placed at the third spot behind Atletico Madrid (78 points). The feat was achieved a week after clinching fourth-straight Copa Del Rey crown.