Barcelona, Real Madrid extend sponsorship deal with online betting firm

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Global sports bookmaker Tempobet has extended it in-stadia LED advertising deal with Spanish football giants Barcelona and Real Madrid.

The extended sponsorship agreement will allow the online bookmaker to advertise at the away games of the Spanish LaLiga rivals for the remainder of the 2018/19 La Liga season, except in matches against Sevilla and both El Clasico fixtures – the first of which takes place next month.

The financial terms of the ‘six-figure deal’ were not revealed.

Tempobet branding will appear on pitch-side LED advertising boards in international television broadcasts across Europe and Latin America, using technology that allows advertising to be modified according to territory, helping to reach and maximise its global audience.

Tempobet managing director Michael Corrado said, “Being able to offer different regions of the world a bespoke advertising experience that underpins our aggressive consumer price positioning, is hugely exciting for us and is just one more step in the rapid global growth of the Tempobet brand.”

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Founded in 2007, Malta-based Tempobet offers pre-match and live sports betting, an online casino, virtual games and lottery services. The brand is now a regular sponsor at European football events, and is undergoing rapid growth in multiple territories.

In 2016, Tempobet signed a three-year deal as Arsenal’s Official Regional Betting Partner, and this year it signed a one-year deal as Official UK Betting Partner at Fulham FC, who were promoted to the English top flight last season.

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