Baseline Ventures to manage Advani’s commercial interests

Pankaj Advani, the reigning national, Asian and world billiards champion has signed a multiple year representation agreement with the sports marketing and brand licensing firm, Baseline Ventures.

With the deal in place, Baseline Ventures, which also manages Indian badminton stars PV Sindhu, Kidambi Srikanth and cricketer Ravindra Jadeja, will exclusively manage Advani’s commercial interests.

“We are excited to have Pankaj come on board with Baseline Ventures and show faith in our firm’s ability to manage his commercial interests. He is truly a world champion and a gentleman, the two ingredients which brands always want to be associated with and is surely one of the greatest athletes of our nation. We look forward to a long and fruitful association,” said Tuhin Mishra, MD at Baseline Ventures.

Advani, 31, has the highest number of world championship gold medals won by any Indian athlete ever. He is the only player to have won world titles in all formats of billiards and snooker. “It’s exciting to have Baseline Ventures represent me. They’re very professional and have done great work for the talent on their roster. I’m optimistic about this relationship,” Advani said.

Advani has earlier signed with the Mahesh Bhupathi-owned Globo Sports. However, the brand manages had not been able to convert Advani’s global success and recognition into brand values.