FIBA, the international governing body of basketball, and Google – YouTube have teamed up to provide fans with the best possible coverage of the FIBA Basketball World Cup 2019, being played across eight cities in China.
The collaboration will allow fans across the world get news, schedules, results, video highlights from the FIBA Official YouTube Channel, and more straight from the Google results page.
The simplified access enables fans to get the best possible coverage and all the official FIBA Basketball World Cup 2019 content more easily on the Official FIBA YouTube Channel.
“We are very pleased to team up with YouTube and Google to bring the FIBA Basketball World Cup 2019 closer to basketball fans around the world. This cooperation reinforces the global impact of our event on digital and will contribute to delivering a premium experience to those who don’t have the opportunity to be in China,” said Nicolas Chapart, FIBA’s Head of Digital.
“Sport consumption is changing, fans expect to follow their favourite events in different ways and on different platforms. FIBA has long recognized this with a strong year-round offer of live games, highlights and behind-the-scenes programming on the FIBA YouTube channel. The FIBA Basketball World Cup 2019 is the pinnacle of international basketball and we’re proud to be working with FIBA to bring it to a global audience,” Tomos Grace, YouTube Head of Sports EMEA.
The 18th edition of the FIBA Basketball World Cup is showcasing the world’s top players from the 32 best national teams battling it out from August 31 to September 15 for the coveted basketball world champion’s crown.
FIBA has the biggest TV, digital and social media coverage global production plan ever and fans from all over the world will be able to follow each game of the FIBA Basketball World Cup 2019 very closely.