Bata has opened its first exclusive store in India for the sportswear and lifestyle brand Power. Bata has made Noida’s Great India Mall as its entry point for the ‘Power’ exclusive sportswear and lifestyle outlets in the national capital region of Noida.
The 750 sq.ft, spacious high-tech store, was inaugurated by the Indian actress and fitness freak Diana Penty. The store will exclusively offer latest range fo lifestyle and sportswear, shoes, bags, and accessories under brand ‘Power’.
“It is a pleasure to be associated with Bata to unveil this first & exclusive ‘Power’ store in India. I am really excited at the range of choices, designs, and technologies that Power has now brought into India,” the actress said at the launch. “I personally give a lot of importance to fitness and the right pair of shoes is critical for that. Having seen the new Power range, I am really excited at the range of choices, designs, and technologies that Power has now brought into India. I think everyone should check it out and be surprised.”
“Designed in Canada, Power is an iconic brand world over, and building exclusive retail touch points for Power with an international retail environment is a key aspect of our growth strategy. The active lifestyle trend across India presents a big opportunity for the Power brand. The choice of India for our global launch of Power sportswear format tells of our long-lasting commitment to the Indian market,” Bata Shoe Organisation CEO Alexis Nasard has stated at the launch.
The inaugural collection includes the latest Power range like XO Rise running shoes with 25% more rebound and Glide Vapour sock-fit light-weight walking shoes with memory foam. The apparel range comes with technologies like Activent mesh area for breakthrough breathability, pWick wickable fabric for moisture management and pSoft natural cotton for casual comfort.
“Over the last few years we have witnessed a change in the Indian consumer, who is becoming more focused on leading an active lifestyle. This has spurred a demand for international running and training footwear. Exclusive Power stores shall enable us to fulfil this growing demand by delivering world-class products in an unmatched retail environment. We are supporting this new brand initiative, through our latest ‘Find Your Power’ campaign which features celebrity Indian cricketer Smriti Mandhana who has been an inspiration to scores of young Indians for adopting an active and fit lifestyle” Bata India country manager Sandeep Kataria said at the launch.
The global footwear brand last month has signed rising women cricket star Smriti Mandhana, the women’s national team opener, as the brand ambassador for Power.