German football giants Bayern Munich have announced plans to open an expansive new retail space and hotel in the city centre.
The new ‘FC Bayern World’, a giant luxury hotel and retail mall project, will open near Munich’s Marienplatz at the end of 2020.
A very special building of around 3,500 square metre is being constructed. An impressive facade in the Sgraffito style of the historic building from 1872 will be the highlight of the extraordinary project. The idea has been developed in cooperation with owners Nymphenburg Immobilien AG and Hild und K Architekten. Guido Kleinschmidt, executive director of Lührmann München, procured the building, the club has stated in a Press release.
The seven-storey building in Weinstraße 7 and 7a will comprise the biggest FC Bayern Store (a flagship fan shop of 1000 square metre on three floors), two restaurants, a Bavarian-style boutique hotel of around 30 rooms and an event location. FC Bayern chairman Karl-Heinz Rummenigge and Jörg Wacker, executive board member for internationalisation and strategy, signed the contract a few months ago.
Gastronomic partner DO & CO will be responsible for the Bavarian and the international restaurant, the boutique hotel and the entire event location at the FC Bayern World. The listed company from Vienna is already in charge of the entire Allianz Arena Hospitality.
Jörg Wacker, who is also responsible for merchandising and licensing, said: “The entire project will be spectacular. It will reflect FC Bayern‘s ties to its home city of Munich and Bavaria. It’s important for our brand that this extraordinary project is erected in a prime location in the city centre. Our visitors from outside the city, the inhabitants of Munich and all FC Bayern fans will have a premium venue with the flagship store, the boutique hotel and the two restaurants, in one of the historic city’s most beautiful places, between the cathedral and the town hall.”
DO & CO chairman Attila Dogudan commented: “The project is of big emotional significance to us. We value a respectful approach to architecture and will make sure our visitors will feel at home here. We practice this very successfully in Vienna today, and now we’re creating it along with FC Bayern in Munich.”
The contract for the rental property has already been signed by Bayern chief executive Karl-Heinz Rummenigge as well as Jörg Wacker, the club’s chief internationalisation and strategy officer.