James Rodriguez, who plays for Bundesliga giant Bayern Munich, has unveiled plans to launch his own cryptocurrency.
The 26 year-old Colombian football star has announced on Twitter that he has signed an agreement with blockchain-based startup platform SelfSell to launch his own cryptocurrency “JR10 Token” as a new vehicle to reflect his brand values and build stronger fan relationships.
— James Rodríguez (@jamesdrodriguez) 22 May 2018
According to SelfSell, “JR10 Token” holders can enjoy exclusive offers and privileges, including official merchandise souvenir products, taking part in fan club meetings and generally playing their part in growing James’ brand with the SelfSell App.
Rodriguez rose to the ranks among the top footballers around the globe after he took the 2014 World Cup in Brazil by storm. The Colombian had finished his campaign by winning the Golden Boot with 6 goals and two assists and his national side had won the FIFA Fair Play Trophy. Columbia had crashed out of quarter-finals following a 1-2 loss to Brazil.
He will now attempt to repeat the goal-scoring streak as he prepares for the upcoming 2018 FIFA World Cup in Russia.
Rodriguez will join other athlete personalities such as champion pro-boxer Manny Pacquiao and former Liverpool star footballer Michael Owens who have invested in the world of blockchain through their own cryptocurrency. The move also makes him the first active international footballer to launch his own cryptocurrency.