Bayern Munich to sue BMW over sponsorship deal collapse

Bundesliga,Bundesliga football club,Bayern Munich,BMW Sponsorships,Sports Business News
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Bundesliga football club Bayern Munich is reportedly planning to take luxury car manufacturer BMW to court over their collapsed sponsorship deal.

German publication Frankfurter Allgemeine Zeitung (FAZ) has reported that Bayern Munich is demanding between € 10 million and € 20 million as compensation for a “breach of trust”.

Bayern president Uli Hoeness in March had announced a €800 million, ten-year strategic partnership with the BMW that would have ended the club’s long-standing association with Audi.

According to FAZ, talks between Bayern and BMW broke down when BMW suddenly made an “unachievable” demand. It is not clear what that demand was, but FAZ speculates that BMW may have requested that Bayern to prematurely terminate their contract with Audi, rather than wait for the deal to expire in 2025.

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Bayern Munich extends Audi drive as BMW stays out

After the collapsed talks, Bayern Munich had confirmed to continue its automobile category partnership with Audi. The value of the extension deal with Audi has not been revealed though.

According to FAZ, Audi has offered €60 million per year for the automobile partnership with other elements of a proposed new contract that will enable Bayern Munich earl over €1 billion over the 12-year period of the revised agreement.

Neither Bayern nor BMW responded to FAZ’s request for comment.

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