BCCI, amidst prevailing uncertainties around ICC Champions Trophy and tug of war with the ICC, is also working on IPL financial plans. The conclusion of the 10th season of IPL will also see an end to all the existing IPL contracts. The BCCI is expecting a 100% jump in IPL title sponsorship values.
This is not mere speculation. “Our consideration is well calculated. There is a steady pattern in IPL title sponsorship evaluations. When Pepsi opted out of their contract, market speculated a backlash. The values had gone up. The other major factor is demand and ROAs for the brands associated with the IPL. The targets are realistic and logical,” says an IPL official closely associated with the tender process.
IPL title sponsorship values have seen around 150 % rise ever since DLF had acquired the rights for the first five-year cycle for Rs 200 crore – Rs 40 crore per annum. Chinese handset major Vivo has paid Rs 90-100 crore each for the 2016 and 2017 seasons.
There will be fresh bids for all IPL rights. The board is expected to seek open bids for the 2018-2022 five-year period. The tender documents will be floated immediately after the IPL 2017 final on May 21.
IPL broadcast rights will also be up for grabs.