The Supreme Court-appointed Committee of Administrators has postponed the BCCI media rights auction to April 3. The seniors in the board, now virtually defunct and marginalised, are blaming CoA’s incompetence for “administrative paralysis” in the board.
The BCCI media rights were scheduled to be e-auctioned on March 27 in Mumbai. However, the e-auction process has been delayed by a week on account of queries from prospective bidders. The CoA has considered it appropriate to give them more time to understand the e-bidding process, which the BCCI will be implementing for the first time.
The veterans in the BCCI administration are crying foul over “unprofessional conduct of the CoA, CEO and the COO”.
“We appreciate the CoA’s decision to bring in transparency in the (BCCI media rights) auction process. But same transparency should have also been maintained when the CoA, CEO Rahul Johri, and COO Hemang Amin had decided to allot the rights via e-auction. The transparency should have also been followed when the rights packages were decided. The office-bearers were already reduced to living rubber stamps,” the senior cricket administrator told insidesport.co seeking anonymity. “If you are not able to anticipate challenges or you fail to adhere to a timeline set by you, this is your incompetence,” the official said.
The BCCI has set a ₹ 33 crore per match base price for the global TV rights and the rest of the world digital rights package; ₹7 crore for the digital rights package for the Indian sub-continent, and ₹ 40 crores for the consolidated package for global rights. This gives the bidders an option to submit separate bids for the global rights, Indian sub-continent rights or a consolidated bid for all the rights. The bid increment was fixed as ₹50 lakh for the global TV and digital rights as well as the consolidated global rights and at ₹12 lakh for the Indian sub-continent digital rights.
India is scheduled to host 102 internationals during the rights period between 2018 and 2023 – 21 games in 2018-19; 23 in 2019-20; 14 in 2021-22; 23 in 2022-23 and 21 in 2022-23.
The BCCI officials are also not happy about keeping the consolidated base price for all the rights at ₹40 crore when Star Sports is already paying ₹43 crore for the past four years. “The market for cricket has increased. There will be a strong push from the digital players. We fail to understand the logic to arrive at these base prices,” the official said.
The BCCI is, however, expected to bag over ₹5,000 crore from the media rights over the next five years at approximately ₹50 crore+ per game.