The Board of Control for Cricket in India has invited expressions of interest for the Indian Premier League Official Partner, Strategic Time Out Partner, and the Umpire Partner Rights.
The Rights are standard rights made available by BCCI to its Partners; however the same is open to negotiation and customization. The Rights are available in respect of the list of product categories for a minimum three-year term, the BCCI has stated in a Press release.
Interested parties can CLICK HERE for further details.
No more than one-third party will be granted rights in relation to each Product Category. BCCI intends (but shall not be obliged) to appoint up to a maximum of six Official Partners, one Strategic Timeout Partner and one Umpire Partner. Third parties may express an interest in acquiring the Rights in respect of more than one Product Category but no single third party will be appointed as an IPL Official Partner, IPL Strategic Timeout Partner or IPL Umpire Partner in respect of more than one Product Category, the release stated.
The grant of the Rights shall be conditional upon the relevant third party entering into a binding agreement with BCCI, the form of which will be sent by BCCI to any relevant third party. No legally binding obligations shall be assumed by or imposed on BCCI or its nominated representatives in connection with this document and its subject-matter, and none of the Rights shall be granted until such time as a binding agreement is entered into by BCCI and any relevant third party.
The BCCI, however, has reserved the unfettered right to not to grant any or all of the Rights at any third party without giving any reasons.
Interested third parties, including marketing agency, wishing to acquire any of the Rights should make an Expression of Interest in the prescribed manner.
The EoI should contain the full name and address of the relevant third party; indicate which of the Right(s) the party wants to acquire; indicate the Product Category or Product Categories in respect of which the third party is interested in being appointed as an IPL partner.
Marketing agencies can also submit an EoI. However they will have to fulfill the criteria like an EoI submitted by a marketing agency must be in respect of no less than 3 IPL Official Partnerships and each of the IPL Strategic Timeout and IPL Umpire Partnership Rights; the marketing agency must include details of its experience in selling rights which are the same as or similar to the Rights together with its outline strategy for selling the Rights; and the agency must have annual turnover of not less than ₹50 crores as set out in its latest audited annual accounts for the financial year ending no earlier than 31st December 2016 and which should be delivered together with the EoI.
However, the parties wishing to acquire the Rights for themselves do not have to comply with the criteria set out for marketing agencies.
The interested parties are advised to deliver the EoI by email to the firstname.lastname@example.org latest by 5.00pm (IST) on 17 January.