BCCI to launch app for interaction with fans: Report

BCCI,Sourav Ganguly,BCCI app,BCCI social media app,Sports Business News India

The richest and undisputedly the most professional and competent sports administrative in India, the Board of Control for Cricket in India will soon launch an interface application for direct interaction with cricket fans.

The app will be launched soon, BCCI president Sourav Ganguly has told national daily The Hindu.

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“We realise the potential that lies with our fans, majority of them being youth. The app will be launched to acknowledge the reach of social media. The app will allow the fans of Indian cricket to interact directly with the BCCI. It’s a brilliant way to stay in touch with people who respect and love the game and the players,” Ganguly told the daily.

The BCCI has over 41 million fans following on its social media platforms – Facebook 28,591,664; Instagram – 12,626,436; and Twitter – 10,641,441.

The BCCI president and former India captain Ganguly has also revealed the plans to market Test cricket. “We have formed a committee to market Test cricket. The committee will reach out to various stakeholders and sell Test cricket to the fans. There is a huge marketing potential waiting to be tapped,” said Ganguly, who also believed that the Day-Night Tests are the way forward.

“I am convinced that day-night Test matches are the way forward. We saw a huge turnout at the Eden Gardens (last November) against Bangladesh and I know all countries are looking to encourage this idea. We are all for it,” said Ganguly and added that India will have a Pink Ball Test in every series beginning with the match against Australia at Adelaide later this year.

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India will be hosting its next day-night Test in Ahmedabad at the upcoming biggest cricket stadium in the World in the city’s Motera locality. The stadium will have 1.10 lakh seats.

Ganguly has reportedly also revealed that the BCCI will in a month’s time appoint an ad-hoc committee to run the Delhi & District Cricket Association.

The BCCI will also reportedly do away with the zonal system in national selection committees and the two new members in the senior national selector committee might well come from the same zone.

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