BCCI unhappy with Nike as players complain about substandard kit

BCCI unhappy with Nike as players complain about substandard clothing- InsideSport

The BCCI is apparently not happy with the team India kit partner – Nike. The players have several times raised the issue of “substandard clothing”. The BCCI has taken up the matter seriously. The issue was raised with the Committee of Administrators and discussed during the CoA meeting.

“You can say only design and logo are Nike. Rest is all local. You will get better stuff at Janpath or in some sub-urban markets,” a Team India player confirmed to Insidesport.co on condition of anonymity. “When you are playing at that level, everything matters. This has been happening for five six months, I will say. Board officials are aware of it. We don’t understand why they treat women step motherly.”

Meanwhile, the BCCI too has taken up the matter very seriously. The two top most BCCI executives – CEO Rahul Johri and General Manager game development Ratnakar Shetty – have officially reported the matter to the Vinod Rai-led CoA, according to an Indian Express report by Davendra Pandey. Johri had reportedly confirmed that the matter was raised at the CoA meeting and the chairman Rai has shown his concern about it.

“It (Nike’s clothing) has come up for discussion in last COA meeting and chairman CoA took it very strongly. The team cannot have sub-standard kits and we will be engaging with Nike and he has asked to put our case strongly. We have to engage with them, we will have a meeting with them (Nike) next week and try to resolve it at earliest,” Indian Express has quoted the BCCI CEO as saying.

InsideSport tried connecting with a Nike official, who declined to comment saying he is not in India and will not be available until next week.

The BCCI deal has been an extremely precious marketing opportunity for the global sports apparel brand in India. The company has committed around Rs 370 crore for a 57-month rights period between January 2016 and September 2020. This amounts to approximated Rs 87,34,000 per match. This appears extremely strange that the brand investing so much on a opportunity has adversely affected its interest by providing a sub-standard kit to Team India, which is the biggest brand icon for Indian market.

Nike has been associated with Indian cricket team since 2006.