Football icon David Beckham has launched his media business company with Studio 99. The company will produce documentaries, TV shows and work as a creative agency for brands.
The new company also will produce and manage all content creation for Beckham’s social-media channels, which include 57 million followers on Instagram and 52 million on Facebook.
Studio 99 has got off the mark with another strong sports’ icon connect. The company has partnered with LeBron James-co-owned company Uninterrupted. The partnership is working on production of a documentary on Inter Miami CF, the Major League Soccer expansion team in which Beckham is a co-owner.
“I have always enjoyed creating content of all kinds and working on set with creative people,” Beckham said. “It’s amazing to see what guys that I admire so much, like LeBron and Maverick, have achieved. It’s inspired me to see what’s possible in my world. It’s just very cool to be working with friends and meeting so many new people who are doing great things and want create exciting new projects with us.”
Maverick Carter, Uninterrupted’s CEO, commented, “David Beckham typifies the ‘More Than an Athlete’ mentality” — referring to an Uninterrupted series centered on James produced for ESPN Plus — “and we’re excited to be partnering with him and Studio 99 on this new development deal and documentary. As Uninterrupted continues to grow, working with partners in Europe and within football is a natural extension of our mission to empower all athletes.”
Beckham’s long-term manager David Gardner, who is also a managing director of David Beckham Ventures, us a co-founder in Studio 99.
The Studio 99 name is a nod to 1999 — a momentous year for Beckham during which he married Victoria Adams; the couple had their first child (son Brooklyn); and he won the treble with Manchester United, which took the titles in the Premier League, FA Cup and UEFA Champions League.
Beckham has previously featured in a number of documentaries, including “Class of 92,” retelling the story of the players who formed the core of Manchester United’s treble-winning team; “Into the Unknown,” a travel film for the BBC set in Brazil in which Beckham and three friends explore remote areas of the Amazon on motorbike; and the BBC’s “For the Love of the Game,” which saw Beckham play seven football matches on seven continents in nine days to raise awareness of issues facing children supported by his 7 Fund for Unicef.
“I have seen the impact that the documentaries I have worked on have had, and I find these are the types of shows I love more and more as a viewer,” Beckham said in a statement.
Studio 99 is based in London and co-located with David Beckham Ventures. A rep for the company said Studio 99 is likely to also open an office in L.A. in the medium term.