Alibaba Group has been assigned a key role for the 2022 Winter Olympic Games, to be hosted by Beijing. The Worldwide Olympic Partner has been named ticketing systems and services provider by the International Olympic Committee and Beijing Organising Committee for Olympic Games.
The Beijing 2022 ticketing programme will harness Alibaba’s technological and data expertise, ensuring a fully digitally enabled ticketing programme and modern user experience that allows fans to purchase and redistribute tickets securely. The OCOG will be responsible for the overall planning and delivery of the ticketing programme, IOC has stated.
The appointment of Alibaba has been made with the objective of securing a single provider to deliver ticketing services and operations over several Games editions, reducing costs and the complexity of hosting the Games in line with Olympic Agenda 2020’s recommendations on efficient turnkey solutions. As a result, OCOGs will benefit from the opportunity to have a continuity of service through the provision of established systems and delivery experience, alleviating the need to design, engineer and deliver a solution for each individual Games edition.
Timo Lumme, Managing Director, IOC Television and Marketing Services, said: “The ticketing solutions provided will drive further innovation at the Olympic Games, enhance the spectator experience and reduce costs for organisers, delivering on the commitments made by Olympic Agenda 2020.”
Chris Tung, Alibaba’s Chief Marketing Officer, added: “We are proud to extend our partnership with the Olympic Games, beyond e-commerce and cloud, by supporting the Beijing 2022 ticketing programme. We look forward to leveraging our technology to help provide streamlined, digitally-enabled ticket sales services to create a seamless ticketing experience for fans around the world.”
In addition to existing work with the IOC on the development of its digital strategy and ecosystem, Alibaba’s expertise in engaging Chinese consumers and ownership of Damai, one of China’s largest ticketing platforms, makes it perfectly positioned to become the Beijing 2022 Ticketing Systems and Services Provider.
A total of 109 events in seven Olympic winter sports will take place from February 4 to 20, 2022, in the three competition zones of central Beijing, Yanqing and Zhangjiakou.