Beijing 2022 announces official beer partners for Winter Olympics

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Tsingtao Brewery Co., Ltd. and Beijing Yanjing Brewery Co., Ltd. became the Official Beer Sponsors of the Olympic and Paralympic Winter Games Beijing 2022. The Winter Games organisers have confirmed the deal.

The two leading beer companies in China are the first Official Sponsors that Beijing 2022 signed since it began looking for these tier-two sponsors in August 2018.

Zhang Jiandong, Vice Mayor of Beijing and Executive Vice President of Beijing 2022, joined executives of Tsingtao and Yanjing to announce the partnerships.

Both Tsingtao and Yanjing were also the Official Beer Sponsors of the Olympic Games Beijing 2008. The two companies will share marketing rights in the beer category for Beijing 2022 in a similar “co-exclusive” arrangement.

Han Zirong, Secretary General of Beijing 2022, lauded Tsingtao and Yanjing for “taking a further step” in partnering with the Olympics, after contributing to the success of Beijing 2008.

“We hope Tsingtao and Yanjing could provide Beijing 2022 with even better products and services,” Han said. “We will make utmost efforts to help the companies reap the benefits of associating with the Olympic brand, and turn Beijing 2022 into an important opportunity for their growth.”

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Tsingtao is headquartered in the scenic coastal city of Qingdao, where the sailing events of Beijing 2008 took place.

This second chance to serve the Olympics is a testimony to Tsingtao’s strength as a company with more than a century of brewing history, said Huang Kexing, Board Chairman of Tsingtao Brewery Co., Ltd..

“Tsingtao is happy to be joining hands with Beijing 2022 to leave the world with great Olympic memories once again,” Huang said.

As a company from Beijing, Yanjing looks forward to growing with the Olympic and Paralympic Winter Games to be hosted here, said Zhao Xiaodong, Board Chairman of Beijing Yanjing Brewery Co., Ltd..

“Yanjing will stick to even higher standards, and spare no effort to supply Beijing 2022,” Zhao said.

Beijing 2022 launched its Marketing Programme in February 2017. It has seen great success so far. Eight tier-one Official Partners have been signed: Bank of China (banking services), Air China (passenger air transportation services), Yili Group (dairy products), ANTA (sports apparel), China Unicom (telecommunication services), Shougang Group (urban regeneration services), CNPC (oil & gas), and Sinopec Group (oil & gas).

Beijing 2022 is expected to bring on board more tier-two Official Sponsors in the coming months.

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